Our research was all internet based. Due to the proliferation of the internet and its advancement, google was immensely useful. We could research anything we wanted on the music industry including current popular artists, target audiences and youth culture. Google images and sites such as pinterest were particularly useful in researching fashion and art to inform our clothing choices and hair styles as well as make-up looks for the music video
YouTube
YouTube was really useful for us as we watched countless music videos to inspire ideas for our own on visuals, fashion choices, video effects and even dance routines we could learn. Having access to the Latymermedia account meant we could upload videos onto the shared channel such as tutorials and stealomatics. We could also view previous years' music videos. One particularly useful thing we did was upload a collection of videos that inspired each of us into one playlist so we could collectively view them and know what our other team members were interested in.
For ease of communication, we created a whatsapp group chat, on which we discussed and shared project matters outside of school. Whatsapp is a hugely popular mobile app that is really simple and convenient to use.
We had access to social media via the internet which was essential in communicating with each other to share our research using apps such as Whatsapp and Facebook. The fact that we can access the internet hence these apps on our mobiles meant we had ease of access to information and ease of communication anywhere at any time. It also meant we could see what current artists were up to and how they built their image and promoted their music via Twitter and Instagram. It allowed us to see what they did in their personal lives at home and also their professional lives out. Of course we were able to research artists' marketing campaigns online in order to create our own. We also sourced their fashion styles from google images and Instagram. YouTube is the main platform for viewing music videos worldwide. We watched countless videos to inspire our own ideas in preparation for production which included dance styles, fashion worn in music videos and how they were shot and edited.
For the contruction of our music video we used the Seward studio at school to our advantage as our shoot location. This meant we had access to the school's studio technology including the lighting system, cameras, tv and sound system. We then used the media department's editing suites for post production. Adobe Premiere Pro was our choice of editing software. Photoshop was our choice of software for creating our album cover and inside. We used Wix to create our website.
Although Wix was mainly easy to navigate and had lots of available functions and features, it was sometimes difficult to use especially as we did not have previous experience with it. One problem was the fact that a lot of the pictures we uploaded were distorted with either heads cut out the frame or legs missing from the bottom.This problem was easily solved by looking up instructions online.
Evaluation
For the evaluation stage I used various web tools one being Blogger to collate my progress. I also used tools such as Slideshare, Padlet and Prezi to present my work. In order to present evidence in visually dynamic ways I used Imgflip to create gifs and publisher to create tables and diagrams. I also used YouTube to upload evidence the group needs such as certain shots and first shoots/edits.
I used social media sites such as Facebook to interview people for their thoughts.
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