Evaluation Post 2: How effective is the combination of your main product and ancillary texts?

Like other artists' marketing campaigns, we made sure our main product and ancillary texts worked in synergy to promote our band and music.

One way in which our combination of texts markets D4MES effectively is through the consistent band identity conveyed.

Richard Dyer's star theory states:

• 'A star is an image, not a real person, that is constructed (as any other aspect of fiction is) out of a range of materials (eg advertising, magazines etc as well as films [music]).'
• 'Stars are commodities produced and consumed on the strength of their meanings.'
• 'Stars represent shared cultural values and attitudes, and promote a certain ideology.'

We created pop star images that are similar to our actual identities so that everything is synergistic and consistent including our poses, facial expressions, personality and how we speak as these things would all be noticed and closely watched by fans and viewers. However star theory means it is just a representation which meant we could be creative with how we wanted to present our complete image in order to target our audience.

Example of a real marketing campaign

Created with Padlet

Our marketing campaign
How the three texts are synergistic and link together, work together: branding (font), band image (street, London, girl power), genre (pop, RnB)
Our brand logo is clear and consistent. It is also shown on our website. All our fonts are white with some red letters to follow through with our red black and white colour scheme. However our album cover contrasts with our website in that it has a light grey background rather than a black one. We feel this contrast is a nice change rather than a stark contrast that seems out of place. Also our dressy black attire shows our prestige, classy side which ties in with connotations of both celebrities who attend classy events as well as the normal girl image who likes to go out and fun fun clubbing with friends.

Created with Padlet